See what is actually running.
Compare observed ads, messages and placements for your brand and your competitors.
SEE THE ADS. UNDERSTAND THE STRATEGY.
Decode your
competitors’
strategy.
CreativeRadar analyses real ad sightings of your brand and your competitors. Our AI identifies messages, priorities and changes, showing you where new opportunities lie for your marketing.
For marketing and media decision-makers.
CREATIVE INTELLIGENCEExample analysis
YOUR COMPETITIVE LANDSCAPE
Weekly analysisWhat the ads reveal.
Your brandCompetitor ACompetitor B
Observed ad activityMon — Sun
Messaging patternsContext
Competitor APrice & offers
Your brandQuality & service
AI INSIGHT
Price advantages dominate Competitor A’s messaging.
Next step: sharpen what sets your brand apart.Thousands of ad sightings. Every day. Worldwide.
A selection of brands whose advertising we monitor:
01 / YOUR DAY IN MARKETING
Better decisions
start with
better questions.
Which answers are missing from your next campaign meeting?
- Are your ads displayed correctly?
- Are your ads appearing in reputable environments?
- What messages and offers are your competitors advertising?
- Where are their ads being shown?
- What strategy is behind their advertising?
CreativeRadar documents real ad sightings, detects display errors and problematic placements, and analyses your competitors’ advertising.
02 / COMPETITIVE ANALYSIS
See the strategy
behind the ads.
Compare your brand’s advertising with the competition. CreativeRadar brings sightings together, interprets patterns and turns them into actionable recommendations.
Understand what is changing.
Identify recurring themes, new priorities and differences in the messaging we observe.
Decide what to do next.
Use AI recommendations to sharpen your messaging, focus your creative briefs and evaluate new advertising environments.
CreativeRadarExample view
Your brand
Competitor A
02SPOT THE PATTERNS
Same market. Different message.
While Competitor A emphasises price, your brand leads with quality and outdoor experience.
Price
Quality
Topic environments
88Credibility index
74Scroll-depth index
Travel & outdoor
Finance
News
CreativeRadar
YOUR WEEK. THE ESSENTIALS.Competitive
Example report
Competitive
Intelligence Report
Example report01
The essentials first.
The key changes across your brand and the competition, in a concise summary.
02
The story behind them.
Recurring messages, new priorities and the sightings behind them.
03
Your next step.
Actionable recommendations for creative and media planning.
OBSERVE → UNDERSTAND → ACTCR / 01
03 / REPORTS & SUMMARIES
Your overview.
Delivered as a
report.
Receive your weekly AI report with a concise summary, the most important changes and actionable recommendations.
Arrive at your next campaign meeting prepared, without having to review every sighting yourself.
Less research.
More time for better decisions.
More time for better decisions.
04 / ADS IN AI SEARCH
See who advertises
in AI search.
Understand the ads.
In the right context.
CreativeRadar shows you ads in AI search alongside the queries that triggered them. Compare your brand’s observed messaging with your competitors’ and find new angles for your campaigns.
Explore AI search in a demoSEARCH QUERY & AD CONTEXTExample view
Which solution is right for my business?
AdCompetitor A
The right offer for your team.
An observed ad message in the context of a specific search query.
AdYour brand
Quality your team can rely on.
Compare positioning, value propositions and tone.
05 / CREATIVE ASSURANCE & BRAND SAFETY
Your campaign is live.
Stay in control.
Identify display errors and problematic advertising environments through documented sightings. Give your team the evidence to respond.
When ads break,
you know immediately.
Missing logos, cut-off text or display errors: as soon as CreativeRadar detects an issue, you receive an immediate notification. The documented sighting shows your team what to check and fix.
CREATIVE QUALITY CHECKExample view
DISPLAY ERROR
Logo cut off & typo
The brand logo extends beyond the visible ad area, and a typo has slipped in ("drausen" instead of the correct "draußen").
- Website
- publisher.example
- Format
- 300 × 250
- Evidence
- Sighting documented
Error detected. Alert sent.A notification with the supporting evidence.
BRAND SAFETY
Your brand belongs
in a reputable environment.
CreativeRadar checks whether your campaigns appear on disreputable websites. If such a placement is detected, you receive a notification.
Use the documented sighting to review the placement with your team or agency and initiate the necessary changes.
REVIEW THE PLACEMENTExample view
01Brand safety violation detected02Evidence captured03You are notified
06 / YOUR BUSINESS CASE
More from your budget.
More time for your team.
Estimate the annual value of reduced budget waste, better insights and time saved.
THREE LEVERS. YOUR POTENTIAL.
Estimated total annual potential
Budget potential + the value of time saved.
Avoided budget losses
Additional media value
Value of time saved
240 hours per year
Monthly equivalent
Annual values include time saved as freed capacity. Cash savings are not guaranteed.
Discuss your potentialExample assumptions — not measured CreativeRadar results.
Inputs & calculation explained
Faulty placements: Estimate the affected share of budget, for example due to display errors or problematic advertising environments. The share of flagged sightings alone is not sufficient.
Team effort: Add up research, screenshots, competitive analysis, reports and coordination across everyone involved. Use an hourly rate weighted by working hours.
Budget losses: Annual budget × affected budget share × share you can actually avoid.
Media value: (Annual budget − avoided budget losses) × additional budget efficiency. Error correction is deducted first and must not be counted again in the efficiency assumption. The percentage means less budget for the same performance, not an uplift in revenue or conversions.
Time value: Team hours per month × 12 × share of time actually saved × hourly rate. Freed capacity only becomes a financial saving when staffing or agency expenditure falls.
Total potential: The sum of the three annual contributions. The monthly value is one twelfth of that total. The calculation assumes a full year with constant inputs. Additional brand protection through Brand Safety is not assigned a blanket euro value. The actual impact depends on the actions you take.
07 / CUSTOMER VOICES
CreativeRadar in
our customers’ day-to-day work.
08 / QUESTIONS & ANSWERS
What to know
before
you start.
Still have a question?
Let’s discuss it in the demo.
Which brands and channels can I monitor?+
You define the brands, competitors and environments that matter to you. This also includes analysing ads in AI search. In the demo, we discuss the coverage available for your markets and questions.
How current and representative is the data?+
Every documented sighting has a timestamp. The weekly AI report analyses the captured sightings and compares your brand with the competition. Its conclusions relate to that dataset; they do not cover every ad served across the entire market.
Do I need to keep checking the dashboard?+
Receive the key insights in a report with a summary and recommendations. As soon as CreativeRadar detects an ad error, you are notified immediately. You also receive an alert if your campaign is spotted on a disreputable website.
What do you need to get started?+
We discuss your goals and agree on the brands, campaigns and environments you want to monitor. Then we define the right scope and next steps for your team.
What data does CreativeRadar capture?+
We document ad sightings and their context, such as the website, time, region and ad format. For details on data processing, see our privacy policy and data processing agreement.
What does CreativeRadar cost?+
Together, we define the monitoring and analysis scope you need. You then receive a proposal for your use case. In the demo, we discuss which analyses are relevant to your goals.
YOUR NEXT STEP
See what your
marketing has
been missing.
In a personal demo, we show you a competitive report with a summary and recommendations. You also see how CreativeRadar alerts you to ad errors and disreputable advertising environments.
Together, we discuss how it can work for your brand.
Book a demo